发布时间：2025-09-23 来源：
八桂大地，篮球之火燃遍县域；文体旅融合，乡村振兴再添新引擎。
经过为期一个月的激烈角逐，首届广西县级篮球联赛于昨日在柳州市落下帷幕，这项被当地民众亲切称为“县BA”的赛事，不仅创造了广西群众体育赛事规模之最，更探索出了一条“体育+文旅+乡村振兴”的创新融合发展之路。
决赛之夜，能容纳五千人的柳州体育馆座无虚席，场上，来自百色市田阳区的代表队与东道主柳州队展开巅峰对决；场下，观众们的呐喊声、助威声此起彼伏,气氛丝毫不逊于职业赛事。
“没想到县级的比赛能有这么高的关注度！”专程从南宁赶来观赛的篮球爱好者黄先生感叹道，“这一个月来，我们全家每周都追比赛，不仅看主队比赛，还会去各个赛区体验不同的氛围。”
本届赛事覆盖广西全区14个地市，共吸引76支县区代表队、超过1000名运动员参赛，赛事采取分区赛、晋级赛和总决赛三个阶段进行，全程进行了超过300场比赛，赛事组委会公布的数据显示，现场观赛人数累计突破20万人次,线上直播观看量更是达到创纪录的1800万次。
与传统专业赛事不同，“县BA”的参赛选手全是业余篮球爱好者，包括基层公务员、教师、农民、个体工商户等各行各业人员，赛事的火爆程度超出了所有人的预期,多场比赛出现一票难求的景象。
“县BA”的成功不仅在于赛事本身，更在于其开创性地将体育赛事与文化旅游、农产品展销、非遗展示等元素深度融合,打造了一场多元化的文化盛宴。
赛事期间，每个赛区都设置了特色农产品展销区和文化展示区，在桂林阳朔赛区，当地将比赛场地设置在漓江畔，同时组织农产品市集和山水实景演出；在北海合浦赛区，组委会巧妙地将比赛与海上丝绸之路文化展示相结合；在百色凌云赛区，则推出了“观赛事+品茶香+游茶山”的特色文旅套餐。
这种创新模式取得了显著成效，据广西文化和旅游厅统计，赛事期间，14个赛区接待游客人数较去年同期平均增长35%，旅游综合收入增长超过40%,多个赛区的特色农产品销售额实现翻番。
“我们通过体育赛事这个‘引爆点’，成功带动了吃、住、行、游、购、娱整个产业链的发展。”赛事组委会主任表示，“这为广西各县域提供了一个展示自身特色、推动经济发展的绝佳平台。”
“县BA”的价值远超出体育范畴,已成为推动广西乡村振兴的重要抓手。
在赛事举办地之一的梧州市藤县，当地陶瓷企业专门推出了“县BA”主题纪念品，包括定制陶瓷奖杯和吉祥物等，开辟了新的销售增长点，南宁市马山县则借助赛事影响力，推广当地黑山羊、金银花等特色农产品,签约金额超过3000万元。
更为重要的是，赛事为各县域培育了长期可持续的体育消费市场，多个赛区正在规划建设新的体育设施，发展体育培训、体育旅游等衍生产业，预计未来三年，广西将新增县级标准篮球场超过100个,新增体育相关就业岗位2000余个。
“体育赛事已经成为推动县域经济发展的新引擎。”广西社会科学院研究员表示，“‘县BA’模式成功实现了‘一场赛事带活一方经济、致富一方百姓’的目标，为全国其他地区提供了可复制、可推广的经验。”
Beyond economic benefits, the "County BA" has also strengthened cultural identity and community cohesion in participating regions. Each team represented not just a geographical area, but carried the hopes and pride of its local community.
In the competition, teams incorporated local cultural elements into their team names, logos, and cheerleading performances. The Hezhou team, for instance, was named the "Longevity Squad" in honor of the city's reputation as a longevity village, while the Chongzuo team used the white-headed langur, a local protected species, as their mascot.
During the event, organizers also intentionally arranged for intangible cultural heritage performances, local specialty tastings, and traditional craft experiences, turning the competition venue into a platform for cultural exchange. Many spectators reported that through this event, they discovered many previously unknown cultural characteristics and tourism resources within their own province.
"This is more than just a basketball game; it's a grand ceremony of grassroots culture," said a cultural scholar studying the phenomenon. "In the passionate cheers, people not only express their love for sports but also their identification with their hometown culture, which is particularly valuable for enhancing cultural confidence in rural revitalization."
The success of the first Guangxi "County BA" has attracted attention from across the country. According to informed sources, multiple provinces have already sent investigators to study Guangxi's model and are considering launching similar events in their regions.
The Guangxi Sports Bureau revealed that they are already planning next year's event, which will further expand the scale, enrich the content, and improve the mechanism. Future events may introduce a home-and-away tournament system, further driving the development of sports facilities in county areas; they will also deepen integration with rural revitalization by setting up special assistance channels for agricultural products.
More importantly, Guangxi is exploring the establishment of a long-term mechanism for integrated sports, culture, and tourism development, aiming to institutionalize and regularize the "County BA" model, making it a durable driver for high-quality development in county economies.
As a senior sports commentator noted, "The success of the 'County BA' proves that the most vibrant sports events are often those rooted in the grassroots. By closely integrating with local economic and social development, sports can unleash unimaginable energy and become a strong driving force for rural revitalization and common prosperity."
This basketball event in Guangxi's county areas, while bringing exciting games to people, has also opened up new space for integrated sports, culture, and tourism development, painting a new picture of comprehensive rural revitalization. With the continuous advancement of this model, perhaps soon, similar events will emerge across the country, adding more vivid examples to the integrated development of sports, culture, and tourism in China.
